We know: you’re a race director, not a marketer. Your passion is in the sport, not in PR. But even the most seasoned race directors could use a little event marketing know-how to help communicate their vision and grow their event. Marketing opportunities on the Internet are changing all the time. So it’s a good idea to keep your ideas current or you’ll get lost in the endurance event abyss.

Luckily for you, we have a few people on our team who know about marketing AND race planning – and they’ve put together a free guide on the ins and outs of event marketing and public relations just for you! In this 9-chapter guide, you’ll discover the basic, but extremely valuable, tools and tactics you need to pump some marketing juice into your event. And the great part about it is that many of the tactics in the guide don’t require a whole lot of money. Just some time, a little bit of elbow grease, and some patience and you’ll start to see your event numbers grow.

The event marketing guide includes:

  • The ‘what’, ‘why’ and ‘how’ of marketing campaigns
  • Basics of race promotion
  • 9 (almost) free ways to grow your event
  • How to gain event publicity on a budget
  • Do’s & don’ts of email marketing
  • How to master “organic” social media
  • How to maximize social media ad dollars (with a focus on Facebook)
  • Merchandising tactics to generate revenue and brand exposure
  • Pricing strategies for success

You can download the guide here.

This guide to event marketing is just one of many that we’ve released to help race directors spark creative ideas and manage their events. We’ve previously covered How to Plan a 5k, Sponsorships, and How to Plan a Turkey Trot. Keep an eye out for future guides that will dive deeper into individual topics that you can add to your toolkit.

Download the free Race Directors Guide to Marketing and Public Relations here. Good luck and happy marketing!