What’s All the Fuss About Filters?

You may not be familiar with Instagram, a mobile-based photo and video-sharing social network, but you’ve seen its filters. These treatments have infiltrated almost every type of photo on almost every social channel. The X-Pro II is nice. Valencia is a classic. And who doesn’t love Ludwig? These artistic filters are a big part of the reason why Instagram has been so successful–the average person now has the ability to turn a photo into a work of art and share it on social networking platforms like Facebook, Twitter, and Tumblr. Plus, all the pictures on Instagram are square, creating a nice consistent feel to the feed as you scroll through the images on your phone.

More and more events are getting traction on Instagram because of the vivid, eye-catching images it encourages. What better way to showcase your race experience? So when you’re plotting your social media strategy, it may very well be worth adding Instagram to your plan.

Pros to Using Instagram for Your Event:

Instagram is a tool that enables you to create a visually dynamic representation of your event. Like Twitter, if you post an image and you have a follower, the image will appear in their feed. Instagram is an easy way to create appealing images to show off your course, volunteers, race swag, and runners.

Instagram can post to your other networks too, creating a one-stop place to create content for multiple networks.

Cons to Using Instagram for Your Event:

Instagram does not support links in photo descriptions. That means you won’t be able to take a picture of your finishers medal and link it to registration. When you post to Twitter, the image does not show up in the Twitter post. Only a link back to the Instagram image will appear, so it’s more difficult to engage users on Twitter.

What Filters Should You Use?

Well that’s a personal question. And generally, anything that makes it look like 1975 performs well! What we can tell you is that behind-the-scenes photos of race planning, images of yourself in action, promotions, and beautiful/funny/different pictures always get a lot of likes. Have fun with the filters and editing tools, and make an impression on your followers.

Where to Start

We’ve put together a handy tutorial called the Race Directors Guide to Social Media that will take you step by step through setting up an Instagram account. You can download it here for free:

Download Guide

Flip to page 13 for Instagram. The guide also contains tons of helpful information about all the major social channels, and feel free to contact us for more information about social media marketing for your event.